At a Community Gathering on Monday, March 3, 2014, The Wilma Theater announced Wilma WynTix – Big Theater. Small Prices., a new ticket subsidy program made possible by a generous grant from the Wyncote Foundation at the recommendation of Leonard C. Haas. For the next three seasons, The Wilma Theater will engage in a bold initiative to make theater affordable and available to a much broader audience. Starting with the 2014/15 Season, all tickets, including subscription tickets, for all days and times throughout the full four-week mainstage run of Wilma productions will be enjoyed by the general public at the subsidized rate of $25 and $10 for students and theater artists. The Wilma will continue to provide the same quality productions and explore the same topical subjects. The only difference is that the barrier of cost will be greatly diminished for those who are on a budget. Big Theater. Small Prices. This initiative is based on the belief that artistic encounters are meant to be experienced by all; that arts organizations have a responsibility and a desire to reach more deeply into Philadelphia communities; that the makeup of Wilma audiences can and should more accurately reflect these communities; and that Wilma productions will continue to represent a range of voices, viewpoints, and styles.
Subscription tickets will also be just $25 for each show, which means a four-play subscription will total just $100. This is the only way to guarantee seats. Subscribers will continue to enjoy the same exchange privileges and restaurant discount benefits. Upgrade fees will only apply if a subscriber chooses to exchange tickets into a standard-priced extension performance. Given the extraordinary savings subscribers will now enjoy, the free parking benefit will be discontinued. However, only subscribers may park in the Doubletree parking garage for just $5 by showing their ticket for that day’s performance.
Regarding the Wyncote Foundation subsidy grant, Haas stated, "As both an actor and a philanthropist, I'm thrilled to support the Wilma's goals to reach further into the community and help build its audience. For me personally, I think it's critical for my artistic colleagues to see the quality theater produced here in Philadelphia, which is why the theater industry discount is a particularly important component of the WynTix initiative. The Wilma is a real artistic hub for both audiences and theater artists and I look forward to seeing how subsidized ticketing will bring all communities together to experience live theater.”
About Wilma WynTix: This bold initiative continues to offer big theater at small prices with deeply subsidized tickets, and is supported by the Wyncote Foundation at the recommendation of Leonard C. Haas. In our third year of Wilma WynTix, we want to guarantee our subscribers the most affordable Wilma experience available with special WynTix subscription rates. Subscribing is the only way to lock in WynTix ticket pricing, particularly for our limited engagement presentations of Notes of a Native Song and Seuls. Four-show subscriptions start at $90 general admission and $40 for students and theater industry members with valid ID. Single ticket pricing through WynTix for When the Rain Stops Falling, Constellations, and Adapt! is $25/$10—for general admission and student/theater industry tickets, respectively—for the first two weeks; $35/$15 for the third and fourth weeks; and $45/$15 for any fifth-week extensions. For Notes of a Native Song and Seuls, tickets purchased outside of a subscription are $35/$15. Subscriptions are available by calling the box office at 215.546.7824 or emailing firstname.lastname@example.org.
CLICK HERE for more information on the 2016/17 Season and to purchase a WynTix subscription.
CLICK HERE to read The Philadelphia Inquirer's coverage of the initiative.